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FACULTY PUBLICATIONS

Books and cases published by NIBM faculty

2018

The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers: investigating the mediating effect of loyalty

Prof. Kaushik Mukerjee

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2018

Impact of customer orientation on word-of-mouth and cross-buying

Prof. Kaushik Mukerjee

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2016

Managing Portfolio Credit Risk in Banks

Dr. Arindam Bandyopadhyay

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2013

Customer-oriented organizations: a framework for innovation

Prof. Kaushik Mukerjee

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