STRATEGIC USE OF BUYER’S CREDIT PRODUCT TO FINANCE THE IMPORT OF GOODS

Mr. Ravish Tandon had recently joined Reliable Bank, Pune, as a relationship manager in the Mid -Market segment. He had previously worked with a foreign bank in the transaction banking team in Ahmedabad. Pune was a new city and a new challenge for him.

He had spent the last couple of days familiarizing himself with Reliable Bank’s client base, its products, and processes. He observed that the bank had concentrated more on the mid-market segment rather than the large corporates. This segment was ultra-competitive, and the bank had found that after the initial spurt, the growth had moderated, and new client addition had become a challenge.